About Zina

Conceived in 2000 by Joseph Mezzina, ZINA was started with a single purpose - to bring innovative, high quality, problem solving items that are demonstrable and have value to the world’s largest television shopping network. Since that time and under the guidance of a top management team with over 35 years combined experience in product development for the live TV shopping market, ZINA has become a provider of a comprehensive range of proprietary services that enable any inventor, brand or manufacturer with a great product to successfully tap into the massive and powerful consumer market of live TV shopping on QVC.

Zina Z-LogoEarly in our company's history we adopted QVC's customer philosophy to under promise and over deliver. With this as our foundation, every service we provide was developed and improved to maximize the potential success of products on-air. Whether it's our management of product evaluation, branding and design, manufacturing, quality assurance, supply chain logistics or our very well developed TV Sales Operation, we have the experience and expertise to make the most of every opportunity. We are also constantly improving our process and services to stay current and relevant for our clients. These are the hallmarks of our success and responsibilities we take very seriously.

Today, our decision remains to be completely dedicated to exclusively working with QVC. Through our commitment to them, we have developed a profound understanding of their business strategy and customer promise. The result is a successful track record of creating value for both our internal and external clients, which is proven by the on-air success of the products we have brought to market via live TV shopping.

We believe in making a difference. 
So, let ZINA be your partner in innovation, quality, value added performance and success.

Meet our executive team:

Joseph MezzinaJoseph Mezzina : President
Joe has always had the heart and mind of an entrepreneur.  After achieving success as a financial advisor in the automotive industry, Joe got his first experience in consumer products when he joined the international shipping and logistics company, The Janel Group in the early 1990's.  While at Janel, Joe gained valuable experience in the global sourcing, manufacturing and logistics industry.  To this day Joe draws on that early experience for the benefit of our customers .  Always looking for new challenges and ideas and with his entrepreneurial spirit he founded ZINA International in April 2000 .  The company was founded with one product called SUPERCLOTH; an incredible cleaning cloth invented near his birth town in Italy.  Along with partner Frank Alfieri, Joe has worked tirelessly to create a company where success is a result of strong relationships and hard work. Joe resides with his wife and two children in Bergen County, NJ.

Frank AlfieriFrank Alfieri : Executive Vice President
Frank achieved early success with a family owned business before joining Trend Lines, a multi-chain retailer and became the chain's youngest Regional Director. With a strong entrepreneurial spirit, Frank decided to help build a small manufacturing firm specializing in the "As Seen on TV" business working on famed Direct Response items such as the First State Quarters Maps and Boogie Bass while establishing a relationship with QVC. Frank's role was to reposition the company from manufacturing to product development and sales. Frank then joined Good Times Entertainment, a DR giant to build their Live TV Shopping business. He managed such product icons as Richard Simmons and Leslie Sansone while developing their Turbo Cooker line. In the next stage of his career, Frank joined Joe Mezzina as a partner in Zina in 2002 and together, built the company to nearly 20 employees with offices in NJ, PA, HK and China.

Linda VernoLinda Verno : Vice President
With 25 years of experience in business development, sales and marketing, Linda brings a wide range of skills to the ZINA team. As National Sales Manager for a Furniture manufacturer and then General Manager for an international home décor and furniture business, she was responsible for product development, national account management, regional inventory management and P &L. Linda held several positions at QVC including Business Development, Q Publishing, Brand Management as well as President of CV Directo, QVC Mexico in Mexico City. Linda holds a BA in Communication from West Chester University and an MBA from Temple University.